Tag Archive from: executive education programs
Mid-Managment, Engagements Final Frontier!
As the world undergoes the biggest restructuring of work since the Printing Revolution and task work disappears, the role of mid-management has become confusing. Because the very profession emerged out of task work. Routinely, individual contributors that produced the most work were rewarded with promotions into middle management. Usually, the […]
Just Why Do Leaders Need Truth?
Human beings are hard-wired to think about something other than themselves for 15-seconds. This one science-based fact can lead to the conclusion that pitch selling doesn’t work. It also means that telling people what to do will never produce employee engagement. Think about it. If people are unable to […]
Why the Employer Brand is the Most Important Brand of All
Who would you rather work for? United Airlines or Southwest Airlines? Google or Yahoo? Vons/Safeway or Trader Joe’s? Odds are high that you have identified the better employer with each example simply through word-of-mouth or direct customer experience. Or, you might be seriously interested in working for one […]
The Truth Behind Mary Barra’s Debacle
General Motor’s CEO is clearly willing to take decisive action in moving the company forward. But, her overall performance is strikingly uneven. Let’s start with the good news. Barra has made bold moves towards the future by investing in self-driving cars, electric vehicles and ride-sharing networks. In 2016, GM […]
Does Your Bank Love You or View You as an Easy Mark?
Many consumers pay little attention to the quality of certain vendors. Banking is all the same right? And yet, we find that the CEO or owner of all businesses sets the tone in how customers and employees are treated. In 1990, I launched Inspired Work out of my condo […]
Why Have Employer Brands Become More Important Than Consumer Brands?
Employer brands have become equally important to consumer brands. A consumer brand tells the world why you exist. An employer brand is who are actually are. In our country, entire tribes of CEOs perpetuate an idea that in order to offer low-prices customers are willing to have […]
7 Questions Every CEO Needs To Answer About Talent
I wrote The Workplace Engagement Solution with a commitment to define a practical and actionable response to disengagement. It’s a big deal. According to Gallup’s last global survey about 87% of the world’s workers are disengaged. In our country, billions of productivity per day are removed from our economy because so many […]
Why is Your Employer Brand More Important Than Your Consumer Brand?
Who would you rather work for? United Airlines or Southwest Airlines? Google or Yahoo? Vons/Safeway or Trader Joe’s? Odds are high that you have identified the better employer with each example simply through word-of-mouth or direct customer experience. Or, you might be seriously interested in working for one of these organizations so […]
Demonize Amazon? Nope! Study Them.
Americans have a great thirst for buying large quantities of things at the cheapest price possible. But, how is it that one business delivers on that desire and creates superior customer service while others view customers as a commodity for shareholder value? How does one company deliver value as talent […]
Another Shocking Back Story About United Airlines
If only 13% of the world’s workers are fully engaged, there is a high probability that a wide variety of senior executives are disengaged, going through the motions and making decisions without questioning overall impact on the business. In The Workplace Engagement Solution (Career Press), I highlighted United Airlines as an employer […]