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Tag Archive from: enegagement

How Can We Have So Much and Be So Soft?

How Can We Have So Much and Be So Soft?

By David Harder on the June, 29, 2019

I have always been able to have conversations with friends and family members with differing political views because we talk about the morals, values, and ethics that live above politics. You know, the ones that all of us used to remember as the ideals of the American spirit. We treasured […]


Why the Employer Brand is the Most Important Brand of All

Why the Employer Brand is the Most Important Brand of All

By David Harder on the June, 17, 2019

Who would you rather work for?   United Airlines or Southwest Airlines?   Google or Yahoo?   Vons/Safeway or Trader Joe’s?   Odds are high that you have identified the better employer with each example simply through word-of-mouth or direct customer experience. Or, you might be seriously interested in working for one […]


What Einstein Taught Me About My Ass

What Einstein Taught Me About My Ass

By David Harder on the May, 19, 2019

There was a common presentation Albert Einstein made to students of physics. He would step towards the chalkboard and draw a circle. He’d command, “Let’s talk about our awareness of the universe and the nature of knowledge itself. Inside this circle is everything that we know.” He’d write the word […]


Why the Employer Brand Became More Important Than the Consumer Brand

Why the Employer Brand Became More Important Than the Consumer Brand

By David Harder on the April, 23, 2019

Who would you rather work for?   United Airlines or Southwest Airlines? Google or Yahoo? Vons/Safeway or Trader Joe’s?   Odds are high that you have identified the better employer with each example simply through word-of-mouth or direct customer experience. Or, you might be seriously interested in working for one of these […]


Wedding Bells for Underemployment & Employee Disengagement

Wedding Bells for Underemployment & Employee Disengagement!

By David Harder on the April, 22, 2019

It is quite possibly the biggest wedding of all time. Millions are coming.   Have you joined the registry?   Our country is in the midst of the largest restructuring of work since the beginning of the Industrial Revolution. The growing disappearance of task work is creating a crisis of […]


How to Get the Best Recommendations​ Ever

How to Get the Best Recommendations​ Ever!

By David Harder on the April, 18, 2019

After participating in one of our programs, many of our clients come to us for support in career marketing or launching a business. Invariably, they will ask how to approach others for recommendations and endorsements.   The right answer is, “Don’t do it!”   In fact, getting great recommendations can […]


How Southwest Airlines Continues to Fly High

How Southwest Airlines Continues to Fly High

By David Harder on the March, 26, 2019

There was a time when airline travel represented a special occasion. People dressed up, flight attendants served great food, and everyone had plenty of legroom. Today, airline travel is by and large a commodity. Unfortunately, when most CEOs decide their business is a commodity, they also treat the customers and […]


How Curiosity Defines Our Future

How Curiosity Defines Our Future

By David Harder on the March, 15, 2019

“The important thing is not to stop questioning. Curiosity has its own reasons for existing.”   – Albert Einstein   Whenever we think of the twisted proverb, “Curiosity killed the cat but satisfaction brought it back,” it is easy to envision creative thinkers in their recliners yelling at the TV and inhaling […]


Stop Hiding.

By David Harder on the March, 13, 2019

Two years ago, I sat with one of the Deans at USC as she cried about the scandal with the School of Medicine, the President, and the physician who abused all of those young women. For people who have devoted their lives to students and building a world-class university, the […]


Is That a Mobility Scooter in Your Driveway?

Is That a Mobility Scooter in Your Driveway?

By David Harder on the February, 28, 2019

“Physical fitness is not only one of the most important keys to a healthy body, it is the basis of dynamic and creative intellectual activity.”   “Our growing softness, our increasing lack of physical fitness, is a menace to our security.”   John F. Kennedy   A few years ago, […]


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